The promise on our homepage is five words: paste a link, get a site. This post is the honest tour of what happens in between, written for the artists using it rather than the engineers who built it.
Why we built onboarding this way#
Every website builder starts with the same lie: a blank page and the words "just add your content." For a musician, "your content" is scattered across five platforms: releases on Spotify, uploads on SoundCloud, photos on Instagram, bio in an old email, shows in your manager's spreadsheet. The blank page is not a starting point, it is a scavenger hunt.
But here is the thing: almost everything a musician website needs already exists, in public, attached to your artist profiles. So instead of asking you to gather it again, we go get it.
What happens when you paste#
You give us one link: your Spotify artist page, SoundCloud profile, or a social handle. From there:
1. We find the rest of you#
One profile usually references the others. Your Spotify page confirms your artist name and catalog; from there we locate the matching profiles and cross-check that they are the same act, so a tribute account or a same-name artist does not sneak in. You confirm the match before anything is built.
2. We import the catalog#
Releases, cover art, and track listings come in from the platforms where they already live. This becomes your site's music section and the catalog behind your press kit, and it stays synced as you release new work.
3. We write the first draft#
Your bio, section copy, and page structure are drafted from what your profiles say about you. It is a draft in the true sense: the point is that editing beats starting, and you are always one click from rewriting any line of it.
4. We assemble the site#
Your palette, imagery, and content flow into a real multi-page site: home, music, shows, about, contact. What you see at the end of onboarding is not a template with placeholder art. It is your catalog, your photos, your name.
The part after the magic trick#
The paste-a-link moment is the demo. The everyday value is that the connection stays live: release a single and your site knows; update your photos and your EPK follows; your analytics tell you which platform is actually sending listeners.
The goal was never to generate a website. It was to remove the reason musicians put off having one. If that reason was you, the test takes about a minute.